asdfsdfframed & matted
Emily Oster
via framed & matted
I recently stumbled upon an interview with the founders of framed & matted on Meg Biram's blog. I had not previously heard of the company but liked their name and was intrigued to know more.
framed & matted is online retailer of what else - frames and mats. The company was founded by Chrissy and Matt Droessler, a husband and wife team, who wanted to make custom framing more affordable and approachable. Combining their individual talents, Chrissy comes from the art world while Matt has a BS from the Wharton School at the University of Pennsylvania and a MBA from Stanford, they have created a process for framing art that is simple and cost effective.
They offer two options for framing. The first is the DIY route in which they send you your custom frame with all the necessary hardware and following their instructions you assemble it all. The second, requiring an additional fee, allows you to send your artwork directly to them and they will do everything for you. In both options, you use the "build frame" design tool that guides you through selecting a frame style, mat color and frame specifications. The thing I really like about this feature is that it automatically updates your pricing. It also allows you to upload your specific image so you can better imagine the finished product.
Another great thing about this company is their commitment to quality. The only use UV acrylic (protects against environmental factors such as light and humidity), conservation matboard (prevents yellowing), ArtCare archival acid free foam core backing (no corrosive acids found in regular foam core), 100% wood mouldings and they send you all the hardware you will need to hang your art.
I have not yet had the opportunity to create my own custom frame but plan to the near future and will definitely make sure to share the experience in a follow up post. In the meantime, make sure to head over to their website to learn more and see inspiration images in their lookbook.
